The bags are packed (almost). The deadline work is completed (brochures look good) and the meetings scheduled. Mobile World Congress starts on Monday. I read earlier today a journalist describing this as Mobile World Congress season. It's an apt description. What I find surprising is that the season seems to start earlier each year.
Depending on your exhibition budget, planning can start in earnest in October. The start of the year is by far the busiest time of our year. While I have worked on the booth at many MWCs in the past, I am happy to sit that activity out now and have a more liberal schedule.
Now that the deadlines have passed, the press releases issued, I can get my own plans together for Mobile World Congress. There is no shortage of clients, prospects and colleagues to meet. I'll see what I can learn on the floor as well -- and get glimpses of the new devices.