How do your conversion rates measure up?

I am often asked about benchmarks or expectations for response rates from web tactics I recommend. For most of our B2B clients, one of the primary goals of web design, content creation and related SEO is to convert a lead into an opportunity, contact or account.  I was happy to find that Marketing Sherpa published some data on the topic a little while back  from an online survey of professional marketers that make up their primary audience.  I republish it below.

Not surprisingly, it is easier to generate a lead than to close the business - for the most part. One exception noted below is when the buyer has organically found you (i.e., found you by typing key words that your site ranks for). This helps support the case for on- and off-page SEO and generating content that will resonate with your buyer personas. If nothing else, these numbers provide a useful yardstick. How do your conversion rates measure up?